About us

Carlota and Sofía decided to make a trip around the world. After the amazing experience of visiting every corner, they discovered Capitola. The simplicity of this small coastal town located in the county of Santa Cruz in the US state of California made them fall in love and create Capitola. The brand is inspired by that beauty and minimalism of the California coast.

Our mission

Tired of the high prices of the market, we decided to create a brand with a direct business model, without intermediaries, that unites the consumer with the final product. Our watches are made of the best materials paying attention to all the little details.

our commitment

In Capitola, we conduct our business in a socially responsible manner. Our sustainability work is focused on the area of our business where we can have the biggest impact – our products.


Nowadays, where environmental issues are so important in saving and preserving our world, stainless steel can emerge as an excellent recyclable material. That’s why we make sure all our watches are made of recycled stainless steel. This material contains valuable raw elements that are reused in the production process of our watches, reducing waste.


Did you know that every year, millions of animals are killed for the clothing industry? Leather is also responsible for all the environmental destruction caused by the meat industry as well as the pollution caused by its tanning. In Capitola, we are very concerned with this issue and that’s why all the straps from our leather collection are made of synthetic recycled leather.